Product Manager Columbus, OH
I. Job Summary Responsible for both product planning and marketing to include managing the product throughout its lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering to deliver winning products. Responsible for working with sales, marketing and support to ensure revenue and customer satisfaction goals are met and ensuring that the product and marketing efforts support the company's overall strategy and goals.
II. Essential Duties and Responsibilities include the following. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Other minor duties may be assigned.
Define the product vision, strategy and roadmap
Outline product line short and long term product strategies
Assess, evaluate, and identify new product development opportunities. Works closely with engineering, manufacturing, and sales and marketing groups in the new product development cycle.
Liaise with VP of Sales, channel managers, and national account managers on future product development needs and the provision of sales tools to support sales generalists and compactor sales engineers
Deliver Market and Product Requirements documents with prioritized features and corresponding business necessity
Work with external third-parties to assess product partnerships and licensing opportunities
Evaluate competition for company products
Advise VP of Customer Service on parts, warranty, technical support policies and resources
Calling on marketing officers within national accounts and meeting with top dealers/owners periodically to discuss product lines
Develop the core positioning and messaging for the product
Develop and implement go-to-market plan, working with all relevant departments to execute
Perform product demos to customers
Set product pricing to meet revenue and profitability goals
Develops monthly product revenue forecasts
Assisting corporate sales & marketing team to develop product sales tools and collateral
Establish overall product budget to ensure success
Brief and train the sales force at quarterly sales meetings
Lead new product introduction plans and manage internal coordination efforts to support launch
Work with engineering groups on drawing and special pricing requests
III. Supervisory Responsibilities
Supervisory responsibilities consistent with product responsibility and accountability as defined above.
IV. Qualifications
The requirements listed below are representative of the qualifications necessary to perform the job.
A. Education and Experience
Minimum of ten (10) years experience as a Product Manager or Product Marketing Manager (or a documented combination of education and experience consistent with the position requirements)
Demonstrated success in defining and launching successful products
Seven (7) plus years of experience in manufacturing or related industries
Bachelor's degree in Business, Marketing, or related field of study required (MBA or engineering degree preferred).
B. Other Knowledge, Skills or Abilities Required
Excellent written and verbal communication skills
Excellent teamwork skills
Proven ability to influence cross-functional teams without formal authority
Technical background, with experience in LEAN, Six Sigma manufacturing
Deep knowledge of products
V. Work Environment
Listed below are key points regarding environmental demands and work environment of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.
Employee must regularly stand, walk, stoop, and lift.
Employee must regularly lift and/or move up to 25 lbs.
Specific vision abilities required include distance vision, close vision, peripheral vision, & depth perception
Normal setting for this job is a office or plant manufacturing setting
Employee must be able to travel 50% of the time
Tags: Manufacturing, Product Manager, product marketing, product marketing manager, product specialist



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