Product Specialist/Brand Manager Woodstock, GA

I.  Job Summary   The Product Specialist/Brand Manager is teamed with and works under the supervision of a Product Manager.  The Product Specialist determines market needs, and then promotes the development and introduction of both new and improved products within an assigned product line.  This includes managing both the technical and commercial aspects including product specifications, pricing, and distribution strategies.  The Product Specialist/Brand manager will also support the field sales and manufacturing functions with training, product demonstrations, and education for customers on product attributes and capabilities.  The Product Specialist/Brand Manager will be responsible for maintaining high levels of brand awareness and integrity.  This position is dynamic and will evolve as new products and product lines are introduced.

II.  Essential Duties and Responsibilities include the following.  To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  Other minor duties may be assigned. 

         Assists Product Manager with detailed product related communications and documentation.

         Monitors, generates, and assembles detailed product related cost, revenue, and profit related information.

         Advises Product Manager and takes immediate corrective action when actual results fall behind forecast results.

         Under the direction of the Product Manager, develops product vision, strategy and roadmap

         Assists in developing assigned product short and long term strategies

         Works closely with engineering, manufacturing, and sales and marketing groups in the new product development cycle

         Evaluates competition for assigned product line

         Manages Customer Service function for assigned product lines

         Implements the core positioning and messaging for the product line

         Performs appropriate research to develop product pricing, and revenue and profit goals

         Works collaboratively with Product Management to develop and implement product go-to-market plan

         Briefs and trains the sales force

         Coordinates new product introduction plans and manages internal efforts to support product launches

         Works collaboratively with engineering groups on drawing and special pricing requests

III.  Supervisory Responsibilities

Supervisory responsibilities consistent with assigned product responsibility and accountability as defined above.

IV.  Qualifications

The requirements listed below are representative of the qualifications necessary to perform the job.

A.      Education and Experience

         Bachelor’s degree in Business, Marketing, or related field of study required.

         Minimum of five (5) years experience as a Product Specialist/Brand Manager, or Product Marketing Specialist (or a documented combination of education and experience consistent with the position requirements)

         Demonstrated success in defining and launching successful products and maintaining brand awareness and integrity

         Five (5) plus years of experience in manufacturing or related industries

B.      Other Knowledge, Skills or Abilities Required

         Excellent written and verbal communication skills

         Excellent teamwork skills

         Proven ability to influence cross-functional teams without formal authority

         Technical background, with experience in LEAN, Six Sigma manufacturing

         Deep knowledge of products

V.  Work Environment

Listed below are key points regarding environmental demands and work environment of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

         Employee must regularly stand, walk, stoop, and lift

         Employee must regularly life and/or move up to 25 lbs.

         Specific vision abilities required include distance vision, close vision, peripheral vision, and depth perception

         Normal setting for this job is an office or plant manufacturing setting

         Employee must be able to travel up to 50% of the time

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